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The Map Is Not The Territory: Knowing Your Limits

A person in a yellow jacket, holding a map over their face, stands in front of a forest

The Limitations of Traditional Financial Advice

“The map is not the territory.” I think this phrase captures the challenge of financial planning. A financial plan, or your "map", can tell you the age you can retire, which accounts to invest in, or what tax strategies to use. These are all very important. But they aren't everything you need.


What makes me say that? Because the moment a map is created, the territory has changed. Maybe Congress has rewritten the tax code. Maybe your children made a choice you didn't predict. One way or another, life happens.


The Real Value of Financial Planning

Many people call me because they want investment advice or tax-saving strategies. These are great reasons to work with an advisor. They are valuable enough that a single strategy can often pay for a lifetime of advisory fees.


But here's what many planners and potential clients miss: the real value in financial planning isn't the map itself. It isn’t even the clarity and peace of mind we often provide client. Those are critical—but they're still incomplete.


The true value comes from helping clients actually navigate the territory, not just handing them a map.


Uncovering Your True Values

A real financial planner can help you uncover what your actual values are. For example, maybe you want to retire at 65. Why? Is it because you hate your job? Or want to spend more time with your family? Maybe you are pushing off retiring because of the sense of loyalty you feel toward your boss.


Regardless of the reason, uncovering the value behind the goal is where the real value in financial planning lies.


Using our retirement example again, why you retire (or pursue any goal) is just as important as the goal itself. Understanding this can tell us what pitfalls to avoid and what unseen opportunities await. So, when you retire are you running from something? Or are you moving toward a better future?


Either way real financial planning can align your finances with your true values. You might discover you don't actually want to retire at some arbitrary age, what you actually want is less stress, a fulfilling passion, or more quality time with the people you cherish most.


Maybe retiring is what you need to live these values, or maybe not...


Regardless, money is merely a tool. Money itself is not a goal and it's certainly not a value. That's why we say, "The goal isn't beating the S&P 500 or have the most money." The goal is to live your values. You just have to know what your values are first.


To wrap up, real financial planning is about using money as a tool to create a life, not just more wealth. It’s about discovering abundance and living your values. If you are not sure how to do this, you might need a guide. Someone who knows the territory, not just the map.


Ready to explore what real financial planning looks like? Schedule an intro call today and take the first step toward living a more abundant life.


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